Analytics Lead - UPI Product | Experience : 7-9 yrs

Analytics Strategy & Ownership.

Own the end-to-end analytics charter for one or more UPI surfaces — from metric definition to instrumentation to insight generation.

Build and maintain the source-of-truth framework for north-star and guardrail metrics across the UPI funnel (initiation, authentication, success/failure, retention).

Partner with NPCI-mandated reporting requirements and ensure analytical rigor aligns with regulatory data standards.

Strong command of SQL and hands-on experience with product analytics tools (Mixpanel, Amplitude, Metabase, or equivalent); working knowledge of Python/R for deeper statistical analysis.

Solid grounding in experimentation design — hypothesis framing, sample size/power calculations, and interpreting A/B results correctly.

Proven ability to translate ambiguous business questions into structured analyses and clear, decision-ready recommendations.

Experience building and owning dashboards and metrics frameworks at scale, including data quality and governance practices.