Brand Strategy Lead, Brand Architecture & Naming

Own all brand architecture strategy across Anthropic and Claude, including how brands, products, models, features, plans, and programs relate to one another.

Lead decisions on where new products, models, features, and programs sit in the portfolio, including when an offering extends an existing brand and when…

Own the company's global naming strategy and all naming work from brief to launch, across products, features, events, and programs.

Develop names yourself, in volume, from descriptive to coined, and help teams and leaders pressure test them, running research when a decision needs it.

Have deep expertise in brand architecture, including deciding where new products and programs sit in a complex and growing portfolio.

Have built or rebuilt the brand architecture of a multi-brand portfolio, including how a company brand and its product brands work together.

Can weigh branded house, endorsed, and house of brands models, and make a clear recommendation.

Are genuinely passionate about brand architecture and naming as a craft, and appreciate how it builds stronger, more coherent brands and audience understanding.