Brand Strategy Manager
Job Overview
As a Brand Strategy Manager, you'll take ownership of core workstreams in the evolution of our brands from day one — not supporting someone else's thinking, but building your own points of view, frameworks, and recommendations from research and…
Key points
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Lead assigned strategic workstreams for the rebrand (e.g., competitive/category analysis, brand architecture scenarios, positioning territories, proof points)…
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Synthesize research and business input from the research lead, cross-functional partners, and market data into clear strategic implications…
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Draft strategic deliverables including sections of the brand strategy house, creative brief inputs, decision frameworks, and executive-facing materials, turning complex input into decision-ready language.
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Support and help facilitate workshops and decision sessions by developing exercises and prompts and synthesizing output into usable recommendations.
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Core discipline for leading strategic workstreams and developing clear positioning, architecture, and recommendation frameworks for the rebrand.
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Essential for generating unique insights and competitive advantages from ambiguous research and cross-functional input under tight timelines.
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Necessary to translate finalized strategy into consistent brand activation and perception management across assigned business segment.
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Demonstrated experience turning research and ambiguous input into clear strategic recommendations rather than synthesis or reporting.
Skills
Experience: Mid-level · 5+ years
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Brand Strategy Manager · Coursera
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