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AI/MLDigital Marketing On-site

Event & Retail Marketing Manager

Job Overview

Your mission is to bridge the gap between high-level strategy and ground-level execution, transforming XPENG’s identity from a "new player" into a "premier AI mobility leader." This role sits at the heart of brand experience, requiring a unique blend of…

Key points

  1. PR Strategy & Brand Guardianship.

  2. Build and refine XPENG’s public image in Mexico, focusing on our core pillars of EV technology, intelligence, and safety.

  3. Global-Local Alignment: Act as the strategic bridge between the Mexico subsidiary and Global HQ to ensure all communication is unified and impactful.

  4. Develop and manage long-term programs designed to strengthen brand equity and consumer trust.

  5. Bachelor’s degree or above in Communication, Journalism, Marketing, or a related field.

  6. Native-level Spanish and Excellent English writing/communication skills are required.

  7. Strong team collaboration and cross-departmental communication skills; ability to navigate complex tasks under high intensity.

  8. Deep familiarity with both traditional and social media operations, with the ability to capture and leverage emerging media trends.

Languages

English requiredSpanish required

Skills

CommunicationStorytellingMachine LearningSocial MediaCampaign ManagementProject ManagementInterviewing

Experience: Mid-level · 5+ years

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