Manager - Branding

Interact with users to understand the barriers that stop them from using Meesho and the triggers that bring them back…

Develop Meesho’s brand strategy and write brand briefs that translate consumer insight into a sharp proposition for creative and media partners.

Define the communication strategy and channel mix across TV and mass media, digital, and influencers.

Cohort-Led Messaging: Tailor communication and messaging for distinct user cohorts (South/North, urban/rural, female/male, etc.) so the brand resonates across Bharat.

MBA from a top-tier institute (IIM, ISB or similar) with a subsequent move into branding, or a specialist branding background (e.g.…

Hands-on Branding: Prior, direct branding experience is essential, including building brand strategy and briefs yourself.

First-hand Consumer Understanding: Demonstrated experience of personally interacting with consumers, synthesizing insights, and translating them into a brand brief or campaign.

Direct ownership of significant campaigns across TV, digital and/or influencers, with at least one major career highlight and measurable impact.