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Data AnalyticsDigital Marketing Hybrid

Performance Marketing Activation Specialist

Job Overview

Spotify is looking for a Performance Marketing Activation Specialist to join the band and help drive direct response marketing efforts.

Key points

  1. Own daily campaign stewardship (trafficking, QA, launch, high-touch optimization, reporting) with a primary focus on Google Search campaigns. Additional channels include…

  2. Contribute to campaign strategy and budget recommendations for large-scale, multi-million dollar direct response initiatives (app install and web conversion), managing pacing and billing reconciliation.

  3. Design and run A/B tests and experiments, analyze results against the learning agenda, and deliver concise reporting in partnership with analytics.

  4. Support incrementality testing, partnering with internal and platform analytics teams, across both Conversion Lift and GeoX methodologies.

  5. Deep hands-on experience managing Google Brand and Nonbrand Search campaigns; experience with other native platforms (Meta, Snapchat, TikTok, Google App…

  6. Data oriented with strong Excel/Sheets skills that you can turn into clear stories and presentations for stakeholders with varying levels of digital expertise.

  7. Knowledge of the Marketing Technology ecosystem and the role each piece plays in attributing media performance; familiarity with MMPs, website pixels, CDPs…

  8. Experience using AI tools to streamline day-to-day work, especially to automate campaign trafficking and management.

Skills

Campaign ManagementPaid MediaInterviewingA/B TestingTableauExcelGoogle AnalyticsStakeholder Management

Experience: Mid-level · 3+ years · Job type: Full-time

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