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Promo Lead

Job Overview

As the Creative Director, you'll lead the creative vision, writing, localization, and optimization of promotional campaigns for the Japanese market.

Key points

  1. Lead the creative vision and storytelling strategy for user acquisition campaigns across the Japanese market.

  2. Write, shape, and direct long-form promotional content ranging from 30–50 minutes, applying screenwriting principles including character development, pacing, emotional escalation, dialogue, and cliffhangers.

  3. Develop compelling concepts, scripts, messaging, and creative frameworks that capture attention and drive audience engagement.

  4. Build testing roadmaps exploring new hooks, openings, characters, story structures, emotional beats, cliffhangers, and creative concepts to continuously improve campaign performance.

  5. Professional screenwriting experience for television, film, anime, audio fiction, serialized fiction, or other long-form narrative entertainment is required.

  6. Professional fluency in both Japanese and English, with the ability to collaborate across international teams while creating native-quality creative for Japanese audiences.

  7. Exceptional storytelling, writing, and conceptual thinking skills with the ability to develop emotionally engaging, performance-driven creative.

  8. Demonstrated ability to develop compelling long-form narratives with strong openings, character-driven storytelling, emotional progression, conflict escalation, and satisfying narrative payoffs.

Languages

English requiredJapanese required

Skills

Campaign ManagementStorytellingSocial MediaStakeholder ManagementProject ManagementRoadmappingVideo EditingCommunication

Experience: Senior-level · Job type: Contract

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