Skip to Content
On-site

(Senior) Brand Manager

Job Overview

(Senior) Brand Manager role at AbbVie (Shanghai, Shanghai, China).

Key points

  1. Lead the strategy for assigned indications (DME/RVO), translating market dynamics, customer needs, competitive landscape…

  2. Build and sustain strategic relationships with KOLs to advance scientific exchange, generate insights, and support the development of indication strategies.

  3. Identify key opportunities and barriers across DME/RVO, and lead the development and execution of indication-specific initiatives to address unmet needs and support brand growth…

  4. Partner with regional and global teams to align on go-to-market strategies and share best practices.

  5. Bachelor’s degree or above in medicine, pharmacy, business, or a related field.

  6. Proven experience in KOL management, project design, and project management.

  7. Experience in ophthalmology or specialty pharmaceutical marketing is preferred.

  8. Strong communication, stakeholder management, and strategic agility skills.

Languages

Mandarin requiredEnglish required

Skills

Stakeholder ManagementCommunicationProject ManagementProduct Strategy

Experience: Senior-level · Job type: Full-time