This role requires strong business judgment, comfort working with data, and the ability to turn complex measurement findings into clear recommendations that help stakeholders make informed decisions.
Zeta is looking for an exceptional Senior Business Analyst, Marketing Effectiveness to join our team in Hyderabad, India.
This role is ideal for a business-minded analytics professional who can connect marketing strategy, measurement, and performance insights to practical business decisions.
The Senior Business Analyst will work closely with teams in India and the USA to shape marketing test plans, evaluate campaign outcomes…
Partner with marketing and cross-functional stakeholders to define business questions, shape test-and-learn plans, and ensure measurement approaches are aligned to decision-making needs.
Strong understanding of marketing measurement, performance analysis, and test design, with the ability to connect analytical work to business questions and decisions.
Ability to evaluate campaign and channel performance in depth, identify key drivers, and communicate what the results mean for the business.
Comfort working with data and analytical tools such as SQL, Excel, and BI platforms to investigate performance and support measurement needs.
Strong communication and stakeholder management skills, with the ability to simplify complex findings for both technical and non-technical audiences.
Experience: Senior-level · 5+ years
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