Assistant Manager - Marketing

Mandate 3: Onsite - Office / Field: Employees are expected to work from the office on all days out of their respective base locations.

Design the overarching BTL roadmap for the brand launch, identifying high-affinity "pockets" where our target audience lives, commutes, and shops.

Ownership of "Wacky" Activations: Lead the conceptualization and high-stakes execution of "Out-of-the-Box" marketing stunts. You will be expected to turn wild ideas into reality…

End-to-End Campaign Management: Own the BTL lifecycle from vendor scouting and negotiation to fabrication, promoter training, and post-activation auditing.

A proven track record of "Growth Hacking" in the offline world. You should have examples of how you gained massive visibility using unconventional methods…

Existing relationships with high-quality BTL agencies and fabricators across major urban and semi-urban hubs.

Strong marketing knowledge with problem solving skills, ability to hustle and get things done in minimum time frames.

Ability to use tools to bridge the gap between offline activations and online app conversions.