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Job Overview

We are looking for a detail-oriented and analytical Business Analyst, Data to join our Global Central Growth team.

Key points

  1. Support growth strategy and business analysis initiatives by collecting, organizing, and interpreting data across user acquisition, engagement, retention, and conversion funnels.

  2. Analyze user behavior and customer journeys to identify trends, bottlenecks, and opportunities for growth optimization.

  3. Assist in evaluating the performance of multi-channel marketing campaigns across paid, organic, CRM, social, affiliate, and partnership channels.

  4. Support the setup, monitoring, and analysis of A/B tests and other experiments, and provide clear summaries of findings and recommendations.

  5. Bachelor’s degree in Business, Statistics, Data Analytics, Economics, Mathematics, Marketing, or a related field.

  6. Strong analytical thinking and problem-solving skills, with the ability to work with data in a structured and detail-oriented manner.

  7. Good understanding of key digital business and marketing metrics, such as conversion, retention, CAC, ROI, engagement, and funnel performance.

  8. Proficiency in Excel or Google Sheets for data analysis and reporting.

Languages

Mandarin requiredEnglish required

Skills

Data AnalysisCampaign ManagementStakeholder ManagementData VisualizationA/B TestingPythonSQLStatistics

Experience: Fresher · 0–2 years

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