Skip to Content
Data AnalyticsSalesDigital Marketing On-site

Marketing Manager, Brand Strategy & Omnichannel Marketing, Neuroscience

Job Overview

Lead the development and execution of AQUIPTA brand strategy and omnichannel marketing plan in China, building a differentiated and sustainable brand across HCP, consumer and digital touchpoints.

Key points

  1. The role will serve as the strategic integration lead for brand planning, consumer engagement, digital marketing and cross-functional execution.

  2. The position will translate global and regional strategy into locally relevant brand experiences, while ensuring strong coordination across Marketing, Medical, Sales, Market Access…

  3. Lead the development of AQUIPTA brand strategy, annual brand plan and long-range strategic priorities.

  4. Define and continuously refine brand positioning, value proposition, message architecture and competitive differentiation.

  5. Bachelor’s degree or above in Marketing, Business, Medicine, Pharmacy, Life Sciences or a related discipline.

  6. MBA or other advanced business qualifications are preferred.

  7. Demonstrated experience in developing brand strategy and annual brand plans.

  8. Proven experience in omnichannel marketing, digital engagement or consumer marketing.

Languages

Mandarin requiredEnglish required

Skills

Digital and social media marketingData-driven decision-makingStakeholder ManagementSocial MediaCRMData AnalysisExcelContent Strategy

Experience: Entry-level · 8+ years · Job type: Full-time

Similar jobs

More open roles like this one