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Data AnalyticsSalesDigital Marketing On-site

Data Engineer, Marketing

Job Overview

This role will sit in the central Data team and partner directly with Marketing leadership to own the measurement and analysis of performance marketing, growth marketing programs, and overall marketing measurement.

Key points

  1. Build and own the measurement layer for performance marketing: economics and performance by channel, campaign, audience, geo, and creative…

  2. Design incrementality tests (geo, audience, and conversion lift) with channel owners, and use the results to move budget and calibrate attribution…

  3. Stand up and maintain our media-mix model, and pair it with test results to answer the big allocation questions: which channels to scale…

  4. Own the quality of the predictive LTV signal we send to Meta, Google, and the other networks: validate it against realized revenue…

  5. Keep pipeline source and campaign attribution separate and clean, so self-reported source, promo codes, click-based attribution…

  6. You have 7+ years of experience in marketing analytics, marketing science, or data science supporting paid acquisition.

Skills

Campaign ManagementPythonSQLETLCRM

Experience: Senior-level · Job type: Full-time

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