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Job Overview

Freshworks is seeking a Director of Integrated Marketing to lead how our brand strategy shows up in the market, turning strategic positioning into coordinated, full-funnel campaigns across products, regions, and buyer audiences.

Key points

  1. This role owns the connective tissue between brand and demand: the person who makes sure a single narrative holds together across every campaign…

  2. You'll build and run the integrated campaign engine that translates strategy into work that actually moves pipeline, partnering closely with brand, product marketing…

  3. If you're a marketing leader who thinks in systems, moves fluidly between brand and demand…

  4. Partner with Product Marketing to align campaign messaging across distinct buyer motions into a single, coherent campaign architecture.

  5. A demonstrated track record of unifying marketing narrative across multiple products or a post-merger/post-acquisition product suite into one coherent go-to-market story.

  6. Experience building vertical or segment-specific campaign variants without losing a central brand thread.

  7. Direct experience marketing into enterprise IT, HR/EX, or service-operations categories, ideally with exposure to competitors like ServiceNow, Zendesk, or comparable enterprise SaaS players.

  8. Comfort operating in ambiguity — this role exists because a strategic tension needs resolving in market, not because a playbook already exists.

Skills

Campaign ManagementSEOMarketing AutomationHubSpotSalesforceTicketing ToolsProduct Strategy

Experience: Senior-level · 10+ years · Job type: Full-time

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