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Job Overview

You’ll partner with regional and market leaders to understand users across Brazil, prioritize the biggest growth opportunities across markets, and turn those priorities into product improvements, funnel optimizations, and performance marketing tests. The role combines product growth and funnel optimization with performance marketing: connecting audience, message, creative, and channel learnings to better in-product journeys.

Key points

  1. Partner with regional and market leaders to set a Brazil growth plan and market-level roadmap priorities, with clear hypotheses, owners, dependencies, and measurable outcomes.

  2. Use user research, funnel and cohort data, and competitive insight to find local friction and prioritize the opportunities that matter most to users.

  3. Run performance marketing tests in collaboration with regional marketers across relevant channels, creators, and partners; use incrementally, CAC, payback…

  4. Design and run rigorous experiments across onboarding, activation, repeat usage, re-engagement, and paid conversion; measure incremental impact and iterate. Work with Product, Engineering…

  5. A user-first track record of turning local research and behavior into product and growth priorities, then shipping improvements with measurable impact.

  6. Strong command of acquisition, activation, retention, and monetization funnels, including technically rigorous experimentation and interpretation.

  7. Practical performance marketing experience across audience, channel, creative, and measurement decisions, and the ability to partner effectively with media specialists.

  8. Analytical fluency in cohort analysis and growth economics, including incrementality, LTV, CAC, payback, and contribution margin.

Skills

RoadmappingPrototypingUser ResearchCampaign ManagementProduct Strategy

Experience: Senior-level · 10+ years · Job type: Full-time

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