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Growth Management - Merchant Lending (AM/DM)

Job Overview

You will own the campaigns that turn our merchant base into active borrowers. Comfort with data: you can write basic SQL or work fluently with dashboards and Excel to analyse campaign results.

Key points

  1. Own the campaign calendar for merchant lending: new-to-credit acquisition, pre-approved offer activation, top-ups, renewals and win-back of dormant borrowers.

  2. Build merchant segments using transaction volumes, tenure, category, geography and eligibility, and tailor offers and messaging to each.

  3. Design and run A/B tests on creatives, copy, offer framing, timing and channel mix; scale what works and kill what doesn't.

  4. Track the full funnel — reach, click, eligibility check, application, KYC, sanction, disbursal — and fix the biggest drop-offs with Product and Ops.

  5. Hands-on experience running CRM campaigns on tools such as CleverTap, MoEngage, WebEngage, Braze or Netcore.

  6. Strong grasp of experimentation: control groups, sample sizes, incrementality.

  7. Ability to manage many stakeholders and move fast in a high-ownership environment.

  8. 4–7 years in growth, lifecycle.

Skills

Campaign ManagementCommunicationSQLData VisualizationA/B TestingExcelEmail MarketingCRM

Experience: 4–7 years · Job type: Full-time

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