Growth Management - Merchant Lending (GM/DGM)

Own the end-to-end lending funnel in the app: offer discovery, eligibility, application, KYC, e-sign/e-mandate, disbursal, repayment and repeat borrowing.

Dig into data to diagnose funnel leaks, cohort behaviour and segment-level differences, and turn findings into a prioritised growth roadmap.

Define the growth hypotheses, write BRDs and work with product/ engineering and design to ship features — smarter offer placement, pre-filled applications…

Design and analyse A/B tests rigorously: hypothesis, sample size, guardrail metrics, statistical significance, and incrementality.

Build and maintain the metrics framework and dashboards for merchant lending (north-star, input metrics, cohort views).

Deep comfort with experimentation design and statistics.

Clear writing and structured thinking; able to make a data-backed case to leadership.

High ownership, bias for action and comfort with ambiguity.