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Data AnalyticsDigital Marketing Hybrid

Growth MarTech Senior Specialist

Job Overview

Growth MarTech Senior Specialist role at Crypto.com (Hybrid, Hong Kong (Hybrid)).

Key points

  1. MarTech Architecture, Tracking, Auditing & Proactive Enrichment.

  2. Partner closely with the engineering team to implement, test, and maintain tracking across mobile apps (AppsFlyer…

  3. Advanced Measurement, Attribution & Incrementality Analysis.

  4. Analyze user acquisition performance, customer acquisition cost (CAC), lifetime value (LTV), and user cohorts. Translate these complex data sets into actionable insights to scale…

  5. Bachelor’s degree (or higher) in Data Analytics, Computer Science, Information Systems, Business, Statistics, Marketing, or a related quantitative field.

  6. Deep, hands-on proficiency with Google Analytics 4 (GA4) and Google Tag Manager (GTM), with the ability to define Data Layer requirements…

  7. Deep expertise in ad platform signals and mechanics. You must know exactly how ad platforms consume data and have hands-on experience solving platform-specific tracking…

  8. Deep expertise in mobile app tracking, specifically with AppsFlyer and Firebase, including experience standardizing event taxonomies and overseeing both SDK and Server-to-Server (S2S) event…

Skills

Google AnalyticsSQLData AnalysisData VisualizationTableauETLDatabricksTicketing Tools

Experience: Senior-level · 4+ years · Job type: Full-time

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