Lead, Community Growth Marketing Manager

Shape SELF's strategy and growth plans, building strategies that attract the right audiences and strengthen engagement and advocacy.

Lead the programming and audience experience for SELF events and chapters. Define the purpose, format, agenda, speakers, and follow-up…

Design the full member experience, including automated journeys and cross-functional workflows with Lifecycle Marketing, Marketing Operations, and program teams. Connect invitations, onboarding…

Build SELF's annual programming and marketing calendar. Coordinate experiences with GitLab's broader campaigns, launches, field activities, and marketing priorities.

Experience building or scaling communities, membership programs, or peer networks.

Ability to turn strategy into a clear growth plan, annual programming and marketing calendar, and coordinated member journey.

An understanding of how community, customer engagement, advocacy, and account growth reinforce one another.

Experience partnering closely with sales teams to identify priority accounts and customer champions and engage them in relevant programs.