Lifecycle Growth Manager

Own lifecycle end to end across our suite of products: Grok, Grok Bot, X, Cursor and the API…

Use SQL and product data to size opportunities, build the audiences and triggers behind each program, and prove what actually drove revenue.

Architect multi-step, cross-channel programs across email, push and in-app, with event-based triggers, branching and suppression logic, and personalization drawn from product usage…

Drive and continuously improve the data model lifecycle runs on, including identity, events, attributes and eligibility…

Run every program as an experiment with a proper holdout, measure incremental lift, and make judgment calls when a result is inconclusive.

Manage lifecycle as a portfolio of programs, putting more behind what works and retiring what doesn't.

You'll go deep on the systems underneath, like who's eligible, what triggers a message, how events and attributes are modeled…