As part of the dynamic, results-oriented Corporate Marketing organization, the Manager, Brand Strategy plays a critical role within WD’s Brand Strategy & Experience team.
This role is responsible for defining WD’s brand strategy and narrative, ensuring clarity, consistency, and scalability across enterprise and consumer portfolios.
The primary objective of this role is to develop and operationalize WD’s brand positioning, messaging architecture, and narrative frameworks…
This individual serves as a strategic and hands-on leader who connects business priorities to compelling brand platforms and scalable execution systems.
WD is the storage foundation of the AI-driven data economy, powering innovation across enterprise infrastructure and consumer technology.
Proven experience developing brand positioning and messaging frameworks at scale.
Strong background managing creative agencies and integrated marketing programs.
Experience operating within decentralized or global marketing organizations.
Demonstrated ability to translate complex technology into compelling messaging.
Experience: Mid-level · 8–12 years · Job type: Full-time
More open roles like this one
Bengaluru, KA, IndiaIndia & South Asia
Canberra, AUST CAPITAL TERR, AustraliaAsia-Pacific
Sydney, NSW, AustraliaAsia-Pacific
Manager, Brand Strategy · Western Digital
Don't have an account? Already have an account?