Marketing Campaign (IP/Branding)

Develop and implement IP collaboration strategies and plans according to product milestones and needs.

Responsible for cross-industry brand partnerships, driving brand integrations both inside and outside the game.

Conduct market research for project expansion to identify suitable partners for online and offline promotions.

Plan communication strategies for brand and IP collaborations and take accountability for the effectiveness of partnership campaigns.

Bachelor’s degree or above, with a strong passion for games.

Familiarity with the content andviral mechanisms of major overseas social media platforms, possessing a keen sense of popular trends and trending memes in international…

Possess certain brand and media resources.

Ability to review campaign performance by integrating marketing activities, product conversion, and user research data,and optimize future promotional efforts accordingly.