Sr. Product Marketing Manager, LATAM

Build and run GTM campaigns for CeFi and Web3 products across LATAM, ensuring launches are localized, compliant, and resonate with retail and institutional users.

Implement marketing activities that increase product visibility and user acquisition, including digital campaigns, partnerships, community activations, and content distribution.

Adapt global product narratives and positioning for LATAM, aligning with market behaviors, regulations, and cultural nuances.

Execute programs with key communities, KOLs, and influencers to amplify product storytelling and drive grassroots adoption.

In-depth understanding of financial markets, trading principles, and investment strategies, including familiarity with various financial instruments such as stocks, bonds, cryptocurrencies, forex, commodities…

Strong grasp of digital marketing, especially as it pertains to fintech and crypto, including conversion optimization, content marketing, and social media strategies.

Extensive experience in building and scaling crypto-native communities, leveraging influencer networks, organizing events, and creating ambassador programs to drive organic product adoption.

Demonstrated proficiency in conducting market research, competitive analysis, and trend forecasting in the digital asset space.