Skip to Content
AI/MLDigital Marketing On-site

Paid Ads & Search Specialist (Africa)

Job Overview

As the right person for the job, you’ll care deeply about how to leverage all digital media channels to reach new audiences and build an enduring brand, be creative about the deployment of marketing messages, and be rigorous about learning from the data you…

Key points

  1. Adapt global paid strategy to local reality — transcreate, never translate; own the market narrative for local campaigns…

  2. Provide local channel expertise and activation alongside global platforms.

  3. Monitor daily, weekly, and monthly performance and act on anomalies using AppsFlyer, Sensor Tower, and Similarweb; escalate what needs escalating.

  4. Drive local SEO with editorial and content teams, including on local search engines where relevant.

  5. Native-level local market fluency: Not just language — consumer psychology, the local competitive and trust landscape, crypto's local reputation and local user behaviour.

  6. Solid understanding of data analytics and online customer acquisition, able to interpret and tell the “why” behind the numbers…

  7. Working knowledge of SEO: on-page, linkbuildings, and such (Bonus: AIO & GEO working experience).

  8. Local platforms/ channels/ campaigns: Managed at least one local channel for paid ads and designed one local campaign.

Languages

English required

Skills

SEOCampaign ManagementData AnalysisContent StrategyEmail MarketingRecruiting

Experience: Mid-level · 3 years

Similar jobs

More open roles like this one