Performance Marketing Manager

Develop the paid-growth strategy across relevant channels such as Google, Meta, YouTube.

Build monthly/quarterly spend plans, allocate budgets across channels and campaigns, monitor pacing, forecast outcomes and recommend reallocation based on performance and marginal returns.

Performance content and creative: Work with our teams and agencies to create ad concepts, copy, videos, statics…

Create a clear measurement framework for channel and campaign performance.

Strong expertise in managing campaigns across major digital advertising platforms, including mobile app acquisition.

Experience in agency management, campaign optimization, media buying, audience segmentation, and conversion funnel management.

Proficiency in campaign analytics, attribution, and reporting, with exposure to tools such as GA4 and Firebase.

Experience using marketing automation platforms (e.g., Marketo, Zoho Automation, Eloqua) for lead nurturing and email campaigns.