Paid & Digital

Own Cognition's paid acquisition and distribution strategy with a focus on generating qualified enterprise pipeline.

Determine the right channel mix, investment strategy, audiences, offers, and campaign architecture as we scale.

Build a clear understanding of where our highest-value audiences spend their time and how we can reach them.

Allocate budget dynamically based on performance and opportunity rather than fixed channel assumptions.

Experience managing and scaling significant paid media budgets.

Deep hands-on expertise across major advertising platforms, particularly paid search and LinkedIn.

Strong understanding of enterprise B2B buying journeys and account-based marketing.

Experience testing channels beyond traditional paid media.