Principal, Marketing Insights

Translate company growth targets into marketing plans with clear priorities, investment requirements, and performance assumptions.

Lead the analytical foundation for annual and quarterly planning, developing scenarios that evaluate growth opportunities, resource needs, and tradeoffs.

Own marketing’s pipeline planning models and assumptions, coordinating inputs across regions, segments, channels, and motions.

Identify the highest-impact opportunities to improve pipeline generation, conversion, and velocity; partner with functional leaders to turn those opportunities into action.

A demonstrated record of influencing investment decisions and delivering measurable improvements in pipeline, conversion, or marketing efficiency.

Experience developing growth plans, pipeline models, investment scenarios, and performance assumptions.

Strong business judgment and a clear point of view, with the confidence to challenge senior stakeholders constructively and build alignment around difficult tradeoffs.

Proven ability to lead cross-functional initiatives and drive recommendations through to execution and results.