Product Marketing Lead, Enterprise

Own go-to-market and marketing for financial services and lead the launch of new verticals for Scale’s applications business.

Develop clear, compelling positioning and messaging for key personas in each vertical, including executive, technical, and business buyers.

Partner with sales leaders to build and maintain sales plays, battlecards, and enablement that sellers use in active deals…

Create marketing assets, including decks, one-pagers, videos, blog posts, and web content, that communicate our value to vertical leaders and support our sales team’s…

A track record of building sales plays, deal support, and enablement alongside sales leaders, and of running ABM, field…

Experience launching or scaling a new vertical or segment, or a clear record of taking a second market to launch faster than the first.

An understanding of AI/ML technology and/or an intuition for how to build content for executive buyers, IT, and business users.

The ability to prioritize across several priorities, say no, and influence across functions and levels, including executives, without direct authority.