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Senior Manager, 1:Many Account-Based Marketing

Job Overview

We are hiring a Senior Manager, 1:Many ABM to build and scale Rubrik's scaled account-based marketing engine.

Key points

  1. Own the 1:Many ABM strategy, execution, and performance for Rubrik's 1:Many ABM programs across AMER, EMEA, and APJ, in partnership with regional field marketing.

  2. Build and maintain account tiering beyond segmentation, develop coverage models that map named accounts to the right play at the right intensity globally.

  3. Develop and run vertical programming within the 1:Many motion, with Financial Services (FSI) as a flagship vertical — tailoring messaging, content…

  4. Work cross-functionally with marketing partners to orchestrate multi-channel plays — paid media, digital advertising, email nurture, web personalization, and events.

  5. Partner with Sales Development and Sales to define account routing, follow-up SLAs, and closed-loop feedback on play quality.

  6. Own the program budget, forecast pipeline contribution, and report on influenced and sourced revenue.

Skills

Campaign ManagementSalesforceProduct StrategyGenerative AITableauPaid MediaForecastingAccount Management

Experience: Senior-level

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