Senior manager, lifecycle & audience marketing

Own our email and lifecycle marketing program end to end, from strategy and audience development through hands-on execution, measurement, and optimization in HubSpot.

Build and manage emails, audiences, workflows, nurture programs, triggered journeys, A/B tests, and reporting directly in HubSpot without relying on marketing operations.

Drive audience segmentation strategy, getting into the weeds of how our database is structured to deliver the right message to the right person at…

Use behavioral, account, intent, and engagement signals to create experiences that become more relevant and personalized over time…

Experience owning an email and lifecycle marketing program end to end, including both strategy and hands-on execution.

Experience building lifecycle programs for complex enterprise buying journeys and understanding how email and nurture support account-based GTM motions.

Deep hands-on experience with HubSpot or a comparable marketing automation platform. You should be comfortable independently building emails, lists, workflows, nurture programs, automation…

Experience using person-level and account-level signals to inform segmentation, nurture, personalization, and lifecycle strategy.