Senior User Reach & Lifecycle Manager

Develop systematic lifecycle engagement strategies covering registration, KYC, first deposit/trade, activation, retention, churn prevention, and reactivation.

Segment users based on behavioral data, trading activity, asset holdings, and product preferences to deliver targeted engagement strategies.

Optimize lifecycle conversion funnels to improve trading activity, retention, reactivation, and long-term user value.

Proven experience in personalization, recommendation systems, intelligent CRM, or algorithm-driven growth projects, with the ability to design and implement effective engagement strategies.

Exceptional data sense and analytical thinking, with strong capabilities in user behavior analysis, segmentation, conversion funnels, and experimentation.

Strong understanding of crypto trading behaviors, asset preferences, market sensitivity, and core trading products, including Spot and Derivatives.

Hands-on experience building automated engagement or lifecycle management frameworks, with a track record of scaling operational strategies.

Previous people management experience, including goal setting, team development, and cross-functional collaboration.