CRM Manager

Own lifecycle CRM strategy across product verticals, driving engagement, retention, onboarding, and reactivation through targeted campaigns and personalized experiences.

Design and execute end-to-end marketing automation — from segmentation and journey architecture through to delivery, measurement, and iteration — across email, push, in-app…

Develop deep ownership of the CRM tech stack — including segmentation logic, channel configuration, data flows…

Partner with the MarTech team to build and maintain API-based triggers, data integrations, and real-time event pipelines that power scalable, data-driven campaign delivery.

Hands-on experience with CRM and CDP platforms, particularly Braze; proficient in building, QAing, and optimizing campaigns directly in the tool.

Familiarity with REST APIs and how CRM platforms consume event data and integrate with external systems…

Strong command of CRM setup and operations — segmentation architecture, channel logic, data integration, and automation flows.

Analytical proficiency in campaign performance analysis; comfort with BI tools and data querying. SQL experience is a strong plus.