Freshworks is looking for a senior demand generation leader to help build and modernize our scaled demand engine across our product portfolio. You will own the day-to-day demand generation engine across channels, work closely with Revenue Marketing leadership on strategy and prioritization, and help rethink how demand generation should operate in an AI-forward company.
This role is for a hands-on operator and builder.
We are not looking for someone to simply run the traditional demand gen playbook faster.
We want someone who can question what is working, identify what is not, build better systems…
You will partner closely with Sales, RevOps, Product Marketing, Analytics, and regional marketing teams to create an integrated demand engine that drives measurable pipeline…
Significant experience owning scaled demand generation programs and measurable pipeline targets.
Experience managing multi-million-dollar marketing budgets and making channel allocation decisions based on performance and ROI.
Strong understanding of demand generation economics, including CPL, CAC, conversion rates, pipeline coverage, velocity, and incremental return.
Demonstrated experience building or implementing AI-enabled or agentic workflows within a marketing or demand generation environment.
Experience: Senior-level · 10+ years · Job type: Full-time
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