Growth Lead, Pakistan

Partner with the Regional Marketing Lead to develop and execute comprehensive growth strategies tailored to the Pakistan market…

Lead the planning and execution of localized product campaigns, growth experiments, and user lifecycle programs across web and app channels to drive measurable user…

Own and optimize full-funnel growth across all channels, including but not limited to: Paid Acquisition: Performance marketing across Meta, Google, TikTok…

Identify, onboard, and manage local KOLs, content creators, and brand ambassadors to drive awareness and user acquisition at scale.

Deep understanding of the Pakistan market — its digital landscape, user behavior, regulatory environment, and growth channels.

Proven expertise in omnichannel growth, with hands-on experience across paid ads, KOL/influencer marketing, offline activations, and O2O growth strategies.

Strong knowledge of the fintech industry; experience in the crypto/blockchain industry is preferred.

Proven track record of driving user growth and managing performance marketing budgets at scale.