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Growth Management- DGM/ GM- Lending EMI

Job Overview

We are looking for an experienced Growth professional (DGM/GM) to own customer acquisition, activation and usage for our Lending EMI business. The role requires close partnership with Business Product, App Product, Risk, Risk Analytics, Brand Alliance, and Marketing teams to convert Paytm's existing user base — including Postpaid and other lending cohorts, and customers who already use Paytm's free…

Key points

  1. Own the GTM strategy and sequencing across customer segments (existing loan products/lending cohorts, the CIR base, internal usage patterns, new-to-credit customers) and merchant/category segments.

  2. Drive the proactive outreach ("Signup") program end to end: whitelist targeting, campaign design across push/SMS/email/in-app, frequency and consent management, and conversion tracking.

  3. Own adoption of the standalone "check your eligibility" surface, both in the Paytm app and at merchant counters.

  4. Partner with Business Product on funnel design across all discovery triggers and own funnel conversion metrics end to end — discovery, eligibility check…

  5. Cross-functional Collaboration (Product, Risk, Marketing, Brand).

  6. Consumer Lending / BNPL Domain Knowledge.

  7. Excellent Communication and Presentation Skills.

  8. Proficiency in Excel/SQL/BI tools and PowerPoint.

Skills

Growth Strategy & GTM PlanningFunnel & Cohort AnalyticsSegmentation & TargetingA/B Testing & ExperimentationStakeholder ManagementData-driven Decision MakingP&L / Unit Economics OrientationLeadership and Influencing Skills

Experience: Senior-level · 7–9 years · Job type: Full-time

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