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AI/MLDigital Marketing Remote

Manager, Marketing Operations - Ad Tech Lead

Job Overview

Our Marketing Operations team is looking for a technically sharp, operationally minded Manager to own the infrastructure behind our paid media program — from pixel to pipeline, feed to finance.

Key points

  1. Own the full signal path for Paid: serve as the single technical owner across Tracking/Pixels, Program/Campaign, Audience/Conversions API…

  2. Tag & pixel infrastructure: own event tracking, conversion signals, and audience data flows across ad platforms (Meta, Google, TikTok, Bing, ChatGPT…

  3. Marketing automation: manage and optimize Marketo paid program setup, scoring, audience segmentation, and integration with ad platforms.

  4. Data operations: manage CRM audience syncs and data pipelines between source systems and ad platforms using ETL systems.

  5. Experience managing infrastructure for paid spend at $10M+ a year across 3+ ad platforms.

  6. Hands-on experience with offline conversion tracking (Meta CAPI, Google Enhanced Conversions, or equivalent), including sending CRM-stage conversions back to platforms.

  7. Experience with a marketing automation platform (Marketo, HubSpot, or similar).

  8. Experience with CRM systems and lead routing logic (Salesforce or equivalent).

Skills

Campaign ManagementETLCRMSalesforcePaid MediaMarketing AutomationStakeholder ManagementTroubleshooting

Experience: Senior-level · 5+ years

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