If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team. When you apply to a position with HoYoverse, we will process your personal data.
Support Localized Brand Strategy: Contribute to brand objectives for product updates, assist in developing brand strategies…
Product Positioning and Communication: Help refine key selling points based on competitor activity and user insights…
Plan and deliver online and offline campaigns, coordinating vendors from creative development through post-campaign review.
Help build regional online and offline marketing resources, support communication plans, and contribute to initiatives such as social campaigns and local IP collaborations.
Fluency in both English and Mandarin (written and spoken) is highly preferred to effectively collaborate with external partners and regional stakeholders.
Good understanding of global gaming audiences and platforms such as X, Discord, and Reddit, with a good sense of local content preferences.
Solid capabilities in content planning, data analysis, and supporting vendor, KOL, and media partner relationships.
Hands-on and willing to work on execution details, including creative scripts and KOL communication.
Experience: Mid-level · 3–5 years · Job type: Full-time
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