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ClaudeAI/MLData Analytics On-site

PLG Growth Manager

Job Overview

That spans the organic growth engine, the editorial voice, and AEO strategy that brings technical buyers to the site, plus the trial experience that turns a signup into a paying customer. This role sits roughly 60% on inbound and organic growth, 40% on trial lifecycle and PLG conversion.

Key points

  1. You own how prospects find Hevo and what happens once they arrive.

  2. The two halves are connected: the content you publish sets the intent of the person who signs up…

  3. You are not a reporter of traffic or a reporter of conversion rate.

  4. You are the person who defines what good looks like on both sides of the funnel, instruments it…

  5. Strong writing and editing skills. Comfortable across thought leadership, technical content, and competitor comparison pages.

  6. Hands-on data background, or close enough experience alongside a Data Engineer, Analytics Engineer, or Data Scientist to write for that audience without translation.

  7. Working understanding of PLG mechanics: activation frameworks, aha-moment design, in-product lifecycle marketing, and trial funnel instrumentation.

  8. Amplitude, Mixpanel, or PostHog for funnel and activation tracking, plus Hotjar or FullStory for session analysis.

Skills

SEO / AEOWeb AnalyticsGA4, Looker StudioProduct AnalyticsAmplitude / Mixpanel / PostHogSession AnalysisExperimentationVWO / Optimizely / Google Optimize

Experience: Mid-level · 5–8 years · Job type: Full-time

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