Product Marketing Manager - EMEA

Lead consumer product launches across EMEA, from audience research and positioning through launch execution, adoption, and evaluation.

Adapt global product strategies into regional marketing plans that reflect customer needs, market conditions, product availability, and local regulatory requirements.

Shape audience segmentation, messaging, and value propositions that make complex products clear and relevant to retail customers.

Partner with Product, Engineering, Design, Growth, CRM, Data Analytics, and Legal/Compliance to align launch plans, customer communications, and the product experience.

Experience owning product launches or integrated marketing programs across multiple channels and customer lifecycle stages.

Demonstrated success adapting global strategies for regional markets, influencing cross-functional partners, and delivering through ambiguity.

Analytical skills, including defining success measures, interpreting campaign and customer data, and using findings to improve results.

Strong written and verbal communication skills, with experience managing concurrent projects and coordinating stakeholders.