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Senior Brand Partnership Manager

Job Overview

We have brought fans popular games including Genshin Impact, Honkai: Star Rail, Honkai Impact 3rd, Tears of Themis, and Zenless Zone Zero, as well as a wide range of entertainment content. If you're looking to play a key role in creating the best immersive virtual world experience for our users, we invite you to join our team.

Key points

  1. Identify, pitch, negotiate, and close commercial brand partnerships with leading brands in FMCG and Retail, and other non-endemic partners as the need arises.

  2. Manage existing client relationships transitioned into your portfolio and explore new collaboration opportunities.

  3. Work closely with Shanghai teams, global branding, legal, and regional BD teams to align on creative concepts, contract terms, and project milestones.

  4. Formulate business proposals, evaluate commercial deal terms (minimum guarantees, royalties, co-marketing budgets), and build solid business cases.

  5. High level of professional proficiency in both Chinese and English (spoken and written) is required. You must be comfortable presenting to external international partners…

  6. Proven track record of closing and managing cross-industry brand collaborations, especially in FMCG (F&B, lifestyle) or Retail chains.

  7. Strong negotiation, communication, and presentation skills.

  8. Good business acumen with a solid understanding of commercial terms and licensing contracts.

Languages

Mandarin requiredEnglish required

Skills

Campaign ManagementNegotiationBrandingCommunication

Experience: Senior-level · 3+ years · Job type: Full-time

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