Senior Growth Product Manager - User Activation

Own exchange active user metrics (MAU/Cumulative Transactors), define and execute user activation growth strategies.

Lead consumer-facing growth feature planning and iteration, including task systems, check-ins, rewards stores, and trading incentives.

Plan and operate user campaigns (trading competitions, airdrops, seasonal events), with ability to build campaign platforms or templatized frameworks from 0 to 1.

Continuously optimize activation conversion and retention curves through data-driven approaches (funnel analysis, user segmentation, A/B testing).

Demonstrated ownership of activation/retention metrics with proven results (DAU/MAU growth, retention improvement, etc.).

Strong consumer-facing product design skills, with 0-to-1 experience in task systems, gamification, or viral growth features.

Proven track record in large-scale campaign planning and execution.

Experience with licensed/regulated platforms, understanding of KYC tiering, geo-restrictions, and product trade-offs under compliance constraints.