Senior Manager, Lifecycle Marketing

Build and manage lifecycle programs across conversion, onboarding, activation, adoption, retention, renewal support and cross-sell, within the strategy set by the Director.

Design customer journeys that align messaging, offers, channels and timing to customer needs and business priorities.

Translate key lifecycle moments and customer signals into triggers, segments and journey logic.

Launch segmented, behavior-based programs that improve engagement, product usage, retention and revenue growth.

Hands-on experience running cross-sell, expansion, upsell or customer growth programs with measurable results.

Strong technical skills in marketing automation, journey orchestration, segmentation, campaign operations and personalization.

Advanced, hands-on proficiency in Marketo or a similar platform.

Experience building complex automated journeys using behavioral triggers, customer attributes, lifecycle stages, scoring, suppression logic and dynamic content.