Skip to Content

Job Overview

We’re looking for a Senior Manager, Product Marketing to translate product capabilities, customer insights, and market opportunities into differentiated positioning, compelling messaging, and effective go-to-market programs. This role will partner closely with Product, Demand Generation, Sales, Customer Success, and other cross-functional teams to translate product strategy into customer value, adoption, pipeline, and revenue.

Key points

  1. Develop and refine product positioning, messaging, value propositions, and customer narratives across products, audiences, and market segments.

  2. Translate complex product capabilities into clear, differentiated messaging that communicates customer value and strengthens our market position.

  3. Partner with Product and Marketing leadership on pricing, packaging, and go-to-market recommendations informed by customer needs, market insights, and business priorities.

  4. Research customer needs, buyer personas, market trends, and competitive positioning to identify opportunities and inform product marketing strategy.

  5. Proven experience developing positioning, messaging, value propositions, and go-to-market plans that support product launches, customer adoption, and business growth.

  6. Strong understanding of customer segmentation, buyer needs, market research, competitive intelligence, and B2B buying journeys.

  7. Demonstrated experience creating competitive positioning and sales enablement resources, as well as content and collateral that support integrated marketing and sales initiatives.

  8. Excellent writing, storytelling, analytical, and project management skills, with the ability to translate complex concepts into compelling customer-centric narratives and drive multiple projects from…

Skills

Product StrategyCampaign ManagementCustomer SuccessStakeholder ManagementProject ManagementStorytelling

Experience: Senior-level · 10+ years

Similar jobs

More open roles like this one