Senior Manager, Product Marketing
Job Overview
We’re looking for a Senior Manager, Product Marketing to translate product capabilities, customer insights, and market opportunities into differentiated positioning, compelling messaging, and effective go-to-market programs. This role will partner closely with Product, Demand Generation, Sales, Customer Success, and other cross-functional teams to translate product strategy into customer value, adoption, pipeline, and revenue.
Key points
-
Develop and refine product positioning, messaging, value propositions, and customer narratives across products, audiences, and market segments.
-
Translate complex product capabilities into clear, differentiated messaging that communicates customer value and strengthens our market position.
-
Partner with Product and Marketing leadership on pricing, packaging, and go-to-market recommendations informed by customer needs, market insights, and business priorities.
-
Research customer needs, buyer personas, market trends, and competitive positioning to identify opportunities and inform product marketing strategy.
-
Proven experience developing positioning, messaging, value propositions, and go-to-market plans that support product launches, customer adoption, and business growth.
-
Strong understanding of customer segmentation, buyer needs, market research, competitive intelligence, and B2B buying journeys.
-
Demonstrated experience creating competitive positioning and sales enablement resources, as well as content and collateral that support integrated marketing and sales initiatives.
-
Excellent writing, storytelling, analytical, and project management skills, with the ability to translate complex concepts into compelling customer-centric narratives and drive multiple projects from…
Skills
Experience: Senior-level · 10+ years
Similar jobs
More open roles like this one
Bilingual Account Executive, SME & Growth
Remote · CA - TorontoNorth America
French
Bilingual Account Executive, SME & Growth, Ottawa
Remote · CA - OttawaNorth America
French
Sign in to applyCreate your account
Senior Manager, Product Marketing · Toast
Don't have an account? Already have an account?