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SG Campus Recruitment - User Acquisition Associate

Job Overview

Responsible for paid user acquisition in overseas markets and serves as the growth engine after product launch. Execute multi-channel ad buying, creative testing and ROAS optimization under the guidance of senior UA specialists.

Key points

  1. Execute paid user acquisition campaigns on Meta / Google / TikTok / app store channels; manage daily budgets and bidding.

  2. Participate in A/B testing of ad creatives and iterate high-converting creatives with the creative team.

  3. Monitor core metrics (CPI, ROAS, retention) and produce daily / weekly acquisition reports.

  4. Support ASO (App Store Optimization) and influencer / KOC collaboration campaigns.

  5. Bachelor's degree or above in Marketing, Business, Data, Media, Communications, Computer Science or related fields.

  6. Data-sensitive; proficient in Excel / Google Sheets; understands basic growth metrics (CPI / LTV / ROAS).

  7. Clear logical thinking and a results-driven mindset; able to work in a fast-paced acquisition environment.

  8. Fully bilingual and fluent in both English and Chinese (written and spoken) to seamlessly integrate and collaborate with cross-regional and fast-moving teams.

Languages

Mandarin requiredEnglish required

Skills

Campaign ManagementA/B TestingExcelGoogle Ads

Experience: Fresher

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