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Vice President, ABM & Customer Marketing - CRM

Job Overview

We are investing in the UK as a priority growth market and are looking for a commercially minded marketing leader to build and lead our UK Account-Based Marketing (ABM) and Customer Marketing function.

Key points

  1. Increased expansion pipeline and broader adoption of relevant Zeta capabilities across strategic UK customers.

  2. Stronger executive relationships and deeper engagement across priority buying committees.

  3. A credible customer advocacy programme with flagship customers, references and compelling customer stories.

  4. Qualified enterprise new-logo pipeline and measurable marketing contribution to opportunity progression, retention and revenue growth.

  5. Significant experience leading ABM, customer marketing, field marketing or strategic B2B marketing programmes within SaaS, MarTech, data, customer engagement or adjacent enterprise technology.

  6. Proven account-based growth: A track record of building effective programmes for complex enterprise accounts, including both existing-customer expansion and new-logo acquisition…

  7. Commercial and analytical strength: Experience connecting marketing investment to qualified pipeline, opportunity progression and revenue…

  8. Experience creating programmes for senior enterprise audiences, developing customer advocacy and navigating complex buying committees…

Skills

SalesforceAccount ManagementStakeholder ManagementCampaign ManagementCustomer SuccessStorytellingCommunication

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