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(Associate) Brand Manager, Eyecare

Job Overview

Lead the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business…

Key points

  1. Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey…

  2. Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.

  3. Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships…

  4. Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives. Lead the development of marketing inputs…

  5. Bachelor’s degree or equivalent.

  6. Relevant experience with proven track record of success in marketing within biotech/pharmaceutical industry.

  7. Ability to translate strategies into actionable and realistic marketing actions.

  8. Ability to lead, motivate and coordinate cross functional teams.

Languages

English required

Skills

Stakeholder ManagementBranding

Experience: Entry-level · Job type: Full-time

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