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Digital Marketing On-site

Lead Copy

Job Overview

As our Copy Lead, you’ll be leading the charge in defining how we create and scale content. You'll be instrumental in captivating audiences in India’s Tier 2, 3, and 4 cities by shaping our copy and content strategy.

Key points

  1. End-to-End copywriting: You'll oversee the entire creation pipeline for copy: from ideation, testing and scaling.

  2. You’ll use GenAI tools as your accelerators for content creation, refinement, and scaling production.

  3. Develop insight-led and culturally relevant narratives that truly speak to the aspirations, humor, and lifestyle of Bharat’s next billion users.

  4. Create and own the execution playbooks and quality standards that ensure speed, consistency, and unparalleled excellence across all our copy.

  5. Champion constant experimentation and content testing. You'll use data and insights to continually optimize storytelling, asset structures, format lengths, and regional targeting.

  6. Recruit, mentor, and lead a passionate team of writers. Empower them to deliver high-velocity content with both consistency and bold ambition.

Skills

Campaign ManagementGenerative AIBrandingContent StrategyRecruitingStorytellingCopywritingInterviewing

Experience: Senior-level

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