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PPSL - Growth Management - GM/AVP

Job Overview

We are looking for a strategic, data-driven Growth leader to drive UPI GMV and transaction growth across the Paytm ecosystem.

Key points

  1. Own and drive UPI GMV and transaction growth, improving merchant engagement, transaction frequency and overall business performance.

  2. Identify and address declining activity among high-value merchants, focusing on retention, reactivation and reducing churn.

  3. Share of Wallet and Market Share: Develop strategies to increase Paytm’s share of merchant transactions and strengthen market position.

  4. Build targeted growth strategies using merchant segmentation, Pareto-based analysis and cohort performance to improve engagement and retention.

  5. Experience in Tier-1 product, consumer internet or fintech companies, preferably in high-scale growth environments.

  6. Proven track record of driving GMV, transaction growth, merchant engagement and retention.

  7. Strong understanding of UPI/payments, merchant behavior, cohort analysis, segmentation and funnel optimization.

  8. Strong data-led growth and experimentation experience, including growth analytics, hypothesis testing and A/B testing.

Skills

A/B TestingStakeholder Management

Experience: Mid-level · 6–9 years

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